Brevard North Carolina Real Estate Blog

High Tech vs High Touch. Where is your business coming from?

For all the energy everyone puts into having a strong Internet presence, I wonder how much of that hard work and energy actually translates into real business. We build fancy websites with all the whistles and bells, we capture leads and send drip campaigns, we email, we blog, we live and die by SERPs, but where does it get us? Like a lot of today's technology, we are led to believe that our world is not complete without the latest gadget or time saving device that actually ends up costing more time to learn and operate than it's worth. Does having a Blackberry make me a better Broker? Does having a a strong Internet presence guarantee me success? Sometimes I wonder.

I know a mega agent in our market who, up until just recently, never had a website. Ever. Yet he has been one of the top producing Brokers in two counties for years. He's a listing machine and I've always wondered how anyone in today's world could be that successful and not have a lead generating web site. I talked to him the other day and learned one of his big secrets. Letters. He writes lots and lots of letters. Hand addresses them, too. Old school? You bet! But I can't argue with his success.

So again I wonder....is it possible for old school to become new school at some point? I don't think I could survive without email and I admit that I am not quick to work with clients who don't have it. And I'm not anywhere near considering abandoning our website. I believe all the statistics that say 85% of people start their search on the Internet so I'm not taking any chances. Just the same, I think there is a lot to be said for some old school lessons.

In my opinion, high tech can never replace high touch.

What say you?

 

 

...................................................................................................................................................................

Proudly serving buyers and sellers in Asheville, Hendersonville, Etowah, Brevard, Cashiers, and all the wonderful mountain communities in between.

For more information about buying or selling homes or land in the Brevard, NC area, contact the Clay Team today at BrevardNCProperty.com!

To receive to our monthly e-newsletter, property updates, or other information, subscribe here.

Comment balloon 5 commentsCarol Clay • December 19 2008 03:30PM
High Tech vs High Touch. Where is your business coming from?
share
For all the energy everyone puts into having a strong Internet presence, I wonder how much of that hard work and energy actually translates into real business. We build fancy websites with all the whistles and bells, we capture leads and send drip… more