Brevard North Carolina Real Estate Blog: A clear cut case of underestimating.....

A clear cut case of underestimating.....

When you've been in the real estate business for more than a day, you've probably accumulated various lists with the names and addresses of people you know, people you've done business with, people you'd like to do business with, vendors.....and on and on and on. Then there are all the places that you market yourself and your properties like your website, various posting sites, email signatures, magazine websites, and all the way back to the basic things like business cards and yard signs.

If you really want to get an idea of how many places your name and "branding" shows up, change real estate firms.  On June 1 we left a national firm in favor of a small, local independent firm and boy did we underestimate the amount of time it would take to make the transition. Of course, there are the terminations...then new listing paperwork. That alone was a major undertaking. But another big undertaking has been to change our firm name and logo on all our blogs, websites, and the gazillion things we do to market our seller's properties. We created a great system over the last six years and this move has reminded us that we really do a lot for our clients!

We're coming up on 2 weeks from the big moving day and we're finally beginning to see the light at the end of the tunnel. Our new business cards finally got here today.  New signs got delayed, but they're back on track. All our sellers are on board and in the last 9 days or so, we've picked up a number of other new listings to add to the mix.

I know that somewhere in the days ahead we can find our way back to a more normal routine. But in the meantime, if you're looking for us, you'll find us at Looking Glass Realty, centrally located to serve buyers and sellers in Cashiers, Brevard, Etowah, Hendersonville, Asheville, and other surrounding communities in the mountains of western North Carolina. 

Looking Glass Realty






Proudly serving buyers and sellers in Asheville, Hendersonville, Etowah, Brevard, Cashiers, and all the wonderful mountain communities in between.

For more information about buying or selling homes or land in the Brevard, NC area, contact the Clay Team today at!

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Comment balloon 15 commentsCarol Clay • June 09 2011 07:58PM


Hi Carol,

Well, the good part of all of this for you is that you're also going to re-evaluate all your systems while you're making the change-over. Change is good...Oh, and I LOVE your logo.  It really draws the eye in!

Posted by Michele Norris, ((( Buy or Sell, Call Michele ))) Lake Tahoe NV (Crystal Realty - Incline Village Nevada ) almost 8 years ago

You're so right! It's actually forcing us to get even more organized.

Thanks for the comment about the logo!

Posted by Carol Clay, Broker/REALTOR, Brevard NC Real Estate Specialist (Looking Glass Realty) almost 8 years ago

Carol, having changed companies not too long ago, I can sympathize. It will get easy and you'll wonder what took you so long to make the move. Good luck in your new digs.  

Posted by Ray Waisler, NMLS #6621 - Specializing in Jumbo FHA & VA (Finance of America) almost 8 years ago

Congratulations on your new adventure! You WILL get through the nit-picky work of changing all those logos and links.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) almost 8 years ago

Good luck with your new adventure, I loved it when I left a national brand and started my own business.

Posted by Cynthia Larsen, Independent Broker In Sonoma County, CA almost 8 years ago

Good Luck...Too tired to change.....Hopefully you always had your own phone number....

Posted by Bill Reddington, Destin Florida Real Estate (Re/max Southern Realty) almost 8 years ago

I, like you, decided to change from a franchise to a small personal shop, and you are exactly right!  It has been 5 months for me and I found another place I had missed changing company name just last week.  I kep thinking I've found them all, or rather, keep hoping!

Good luck in your move, and hope it proves to be your best move yet!

Posted by Woody Edwards, A Realtor® Who Answers His Phone! (First Choice Realty, Inc) almost 8 years ago

Best of Luck to you I am also getting ready to spread my wings, I left a Chain a few years back and STILL run into things with the name on it...Thank god I always marketed my number NOT the company's.

Posted by Laura J. Lycans, Your Dream + My Passion = Success!! (Sandhills Choice Realty, LLC) almost 8 years ago

Don't forget to add all of those 'places' to your marketing plan for use in your listing presentation -

Posted by Kimberly Brandon, Broker/Owner (Smart Moves Real Estate) almost 8 years ago

Thanks everyone....we are confident that this move is the right move for us. We've always been about marketing us...not the firm. Thank goodness!

Posted by Carol Clay, Broker/REALTOR, Brevard NC Real Estate Specialist (Looking Glass Realty) almost 8 years ago

It's amazing 'everywhere' your name gets put & all that needs to get changed & ASAP.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) almost 8 years ago

I still get stuff from two brokers ago.  It is hard to make the change completely.  Thanks for the post.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) almost 8 years ago

I agree with you.  There is always more things we didn't expect during the process. Best of luck!

Posted by Carlos Evans (Keller Williams Capital Properties) almost 8 years ago

The ability to be mobile is the main reason I urge people to "own" their marketing information - while obviously complying with state laws and brokerage policies.

Posted by Gerard Gilbers, Your Marketing Master (Higher Authority Markeing) almost 8 years ago

Gerard - you are 100% correct.  It's too bad that there are still big firms out there that don't give agents that option. 

Posted by Carol Clay, Broker/REALTOR, Brevard NC Real Estate Specialist (Looking Glass Realty) almost 8 years ago

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